Loyalty program My Alexela

My Alexela is Alexela's loyalty program aimed at private customers, providing various benefits to loyal customers.

In addition to the permanent fuel discount, you collect digital stamps (Alexela money) with every purchase. Alexela money can be used to pay for any product or service of Alexela. For example, bonus money earned from fuel can be used to pay for your electricity and/or natural gas bills or to buy whatever you like from our convenience stores. In addition, you can exchange your digital stamps for a free hot dog or coffee, and you always get 15% off hot food, pastries and hot drinks in our convenience stores. In addition to the permanent fuel discount, you collect digital stamps (Alexela money) with every purchase. Alexela money can be used to pay for any product or service of Alexela. For example, bonus money earned from fuel can be used to pay for your electricity and/or natural gas bills or to buy whatever you like from our convenience stores. In addition, you can exchange your digital stamps for a free hot dog or coffee, and you always get 15% off hot food, pastries and hot drinks in our convenience stores.

When you register as a loyal customer of Alexela, your base discount on fuel will be 3 cents per litre. Upon collection of 5 digital stamps, the base discount increases to 5 cents per litre. Promotions are subject to advertised promotional prices.

You can redeem a free coffee or hot dog in our convenience stores for 20 digital stamps.You can redeem a free coffee or hot dog in our convenience stores for 20 digital stamps.

You must have collected a minimum of 100 digital stamps to exchange them for money. 100 digital stamps = €10. Please note that for 20 digital stamps you can already choose a free hot dog or coffee.

You collect digital stamps on every purchase. You get 1 digital stamp for every 10 litres of fuel (also kg), for a €10 purchase at an Alexela convenience store and for every €10 paid when renting a trailer. In addition, if you have an electricity and/or natural gas contract with us or a domestic electric car home charger contract, you will receive 5 digital stamps as a gift every month. The purchase amounts are totalled.

If you are not yet a loyal customer of Alexela, you can do so here https://minu.alexela.ee/. If you are already our regular customer, all you have to do is register each purchase with your loyalty card, which can also be your ID card or a QR code in the app.

The easiest way to do this is via the Alexela app or self-service environment -> "Transfer stamps to payment card or virtual account". If you are unable to do so, you can also do it with the help of a customer service representative in our convenience store, using your ID card. In order to send money to a virtual account, you must have collected a minimum of 100 digital stamps.

You can redeem a free coffee or hot dog in our convenience stores with your ID card. Inform the customer service representative that you want to use your digital stamps to get a free coffee or hot dog and present your ID card at the checkout.

The easiest way to pay for goods with a virtual account is the Alexela app. Simply choose a virtual account in your name as a payment method in the app. If you don't have the app, our store customer service representative can help you upon presenting your ID card.

To pay for fuel with a virtual account, first enter your ID card in the payment terminal. Then choose to pay with a virtual account on the screen. Once the amount in your virtual account has been used up and you want to continue refuelling, you have to start again.

You can exchange digital stamps for prepayment of your electricity and/or natural gas bill either in the Alexela app or self-service environment: Energy -> Transfer stamps for prepayment of electricity and natural gas. To do this, you must have collected at least 100 digital stamps.

Of course! My Alexela gives you a fuel discount of 7 cents per litre 5 days before and 5 days after your birthday.

Yes, you can use our calculator to see your winnings in one calendar month or year here https://www.alexela.ee/et/minu-alexela-kalkulaator 

You can change digital stamps to community program trees in the Alexela app or self-service environment: Community -> Move stamps to community program. To do this, you must have at least 25 digital stamps, which is equal to 10 new trees for Estonian forests.

The digital stamps collected in the previous year are valid until 31st January of the following year.

Yes, electricity and/or natural gas contract holders receive 5 digital stamps as a gift every month. For example, in just 4 months you can redeem a free coffee or hot dog with your contract.

You can see the digital stamps you have collected in the Alexela app or self-service environment.

The collected digital stamps (Alexela money) allow you to pay for all services and products of Alexela. To do this, you need to convert your digital stamps to a virtual account in the app or self-service environment, or exchange them for prepayment for electricity and/or natural gas bills.

Other discounts are not added to campaign discounts. Other discounts are not added to campaign discounts.

You can receive the benefits of Alexela’s loyalty program by paying with a Coop Bank card if you link it to our loyalty program in Coop's online bank. Alexela’s discounts are also available with the loyalty cards of Tallink Club One and Automaailm. Read more here.